Karen Wong's profile

Wheelock Spring Summer 2014

Mixing the latest hot spring patterns with a refreshing cool summer ice lolly
Front glass door entrance
Hanging mobile
In-store merchandise display was deck up in our lolly prints
We even repackage ice lolly and made as
Gift-with-Purchase for this campaign. To give the summer vibe, we also 
decorated a retro summer ice cream cart for the promotion 
We even did a rebranding icon for Wheelock.
We started with the most iconic thing of Wheelock, the cylinder cone exterior...
Played and doodled around with it...
And finally I loved what I came up with...
Wheelock Spring Summer 2014
Published:

Wheelock Spring Summer 2014

Spring Summer Wheelock 2014

Published: